Google Grant Program - What You Need to Know

Did you know your non-profit could be eligible for a Grant from Google? It's simple all you need is a website, a 501c3 from the IRS and someone who can manage your account for you. Almost every Non-profit with a federally recognized 501c3 can receive up to $10k a month in Google Ads budget to use for outreach, volunteers recruitment, and donations for your organization. Below are the requirements for maintaining your eligibility and although they might seem daunting our team is here to help.

The three exceptions that cannot receive a grant:
   Schools or educational institutions
   Government organizations
   Hospitals or healthcare organizations

To maintain eligibility in the Google Ad Grants program:

Your ads must only link to the ONE nonprofit website domain that was approved in the application.

You are required to actively manage the AdWords account by logging in monthly and making at least one change to your account every 90 days, based on review of your account performance. Your account is subject to automatic pausing or cancellation without notification should you fail to make any changes in your account for over 90 days.

Your ads must reflect the mission of the approved nonprofit organization and your keywords must be relevant to the nonprofit’s programs and services.

Strictly commercial advertising is not allowed through this program. If you intend to promote products or services, 100% of the sales and/or proceeds must support your program.

Your Google ads cannot link to pages that are primarily links to other websites.

Ads offering financial products (such as mortgages or credit cards) or those requesting car, boat or property donations and related keywords are not allowed.

Your website cannot display Google AdSense ads or affiliate advertising links while participating in Google Ad Grants.

Ad Grantees found in violation of any of these guidelines are subject to removal from the program. Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not subject to external review.

We know this all can seem jarring but our team is here to help. Expand your outreach with a Grant from Google.